I LOVE this power cord! I needed a slight extension to get from my outlet in my shop on the wall to a workstation table. Since the plug on the wall is near a throughway, the extension I was using stuck out and was in danger of getting bumped into or even unplugged. This solved my problem completely! Not only is it a flat plug, but the rotating aspect allowed me to align it perfectly to drop down the wall and under my wire channel. No danger of accidentally hitting the plug now! I easily wired a plug on the other end (it is not complete, you do have to provide your own plug or direct wire it) to connect to the power strip mounted on the work station. Very ingenious, and it works like a charm.